Monday, December 30, 2019

Femisim, Sexual and Gender Equality - 1153 Words

Feminism/Gender and Orientational Equality Even though many say that the idea of allowing same sex would be against Gods will, and that women are also the lesser sex of the two binary genders, as well that it is unnatural for people to be transgender, everyone, regardless of gender (binary or otherwise) and Sexual/Romantic orientations, deserves equal rights in all cases. Because in only seventeen of fifty states, homosexual couples have marriage rights. This leaves thirty-three states with those who want to marry someone of same gender unable to be legally wed. Furthermore, The CEDAW (The Convention on the Elimination of All Forms of Discrimination against Women) Treaty was never ratified by the United States. Feminism is the campaign to†¦show more content†¦Over half of those who experienced harassment or bullying in schools. 57 percent of those who reported that their family chose not to speak/spend time with them. 69 percent of those who had ever experienced homelessness. 60 percent of those who reported a doctor or healthcare provider refused to treat them. 51 percent of those who are HIV-positive. 55-65 percent of those with disabilities. 57-61 percent of those disrespected or harassed by law enforcement officers’ (2012_NCAVP_2011_HV_Report.pdf) Transexualism has scientific basis that is far from unnatural. Surveys show many Transgender people who have Sex change Surgeries to another sex do not experience ‘Phantom Limbs’, an experience that is the ‘feeling’ of a limb that was removed or never there in the first place, such as A MTF (Male to female) Trans-sexual woman getting no longer having any sensation of previous extremities being there. Or in an opposite situation, A FTM (Female to Male) Trans-person who has not undergone hormonal shots having the sensation of an extremity she(he) does not have. Lastly, there’s the topic of sexual Orientation. While it is very much argued that it is not a natural behavior and is a choice - Once again- Scientific studies show otherwise. Not only do Humans practice Homosexual relationships, Primates such as Bonobos (A mammal similar to Chimpanzees with A size difference), Toms (Male cats) and Domesticated Rams all engage in Homosexual

Sunday, December 22, 2019

Quantitative Critique Essays - 2858 Words

Article citation Harner, H., Hanlon, A.L., Garfinkel, M. (2010). Effect of Iyengar yoga on mental health of incarcerated women: A feasibility study. Nursing Research, 59(6), 389-399. Title The title is specific and concise, it is representative of the research report. From the title the focus of the study is understood including what was studied, who was studied, and where the study took place. It is also accurate and unambiguous. The title also described the study design, therefore the reader was not mislead on the data presented. Researcher credibility Each of the three researchers credentials and affiliations are disclosed on the first page of the article. All of the researchers have credentials in nursing†¦show more content†¦al., p. 390). Thus this research study being done fills a gap to the existing knowledge and will hopefully provide better treatment options for incarcerated women with mental illness. The use of direct quotes was minimal throughout the article. The research problem has significance to nursing, however this was not made very clear in the article. Purpose/ Research Question/ Hypothesis The purpose of the study was explicitly stated, â€Å"testing the feasibility of implementing a group format exercise intervention, specifically a 12-week Iyengar yoga intervention, in a woman’s correctional facility† (Harner, et.al., p. 389). The phenomenon of interest was clearly defined, as was the study population. The articles reviewed showed key evidence to support yoga and decreased levels of depression. The authors clearly described the limitations of the literature review to the reader, there was no published studies that reviewed Iyengar yoga and incarcerated individuals. Theoretical framework The theoretical framework is based on the gender-responsive framework. It is unclear whether this is a nursing or non-nursing framework as it is not clearly defined. The gender-responsive framework is not clearly explained, thus making it difficult to determine its appropriateness for the study. This is one limitation of the study andShow MoreRelatedQuantitative Critique1662 Words   |  7 PagesQuantitative Research Critique: Responsibilities of Public School Nurses Grand Canyon University: NRS433V Quantitative Research Critique: Responsibilities of Public School Nurses Nursing has many roles, allowing for a diverse field to choose from upon graduation. One of those choices is the responsibility of a school nurse and consequently that of the entire population of the public school for which he/she works. School Nurses in New Jersey: A Quantitative Inquiry on Roles and ResponsibilitiesRead MoreA Critique Of A Quantitative Research Article1289 Words   |  6 PagesThe following is a critique of a quantitative research article with a qualitative component. Elements of a research article will be discussed, as well as what each component is supposed to include and the essentials to writing a good research article. The critiquing is based on what was learned in class. Introduction The title of a research article should deliver key information that shares the research variables in quantitative studies according to Polit and Beck (2014). This title includes allRead MoreCritique Template For A Quantitative Study Essay2233 Words   |  9 PagesCritique Template for a Quantitative Study NURS 5052/NURS 6052 Week 6 Assignment: Application: Critiquing Quantitative, Qualitative, or Mixed Methods Studies (due by Day 7 of Week 7) Date: 7/17/2016 Your name: Adetola Stephen Okutubo Article reference (in APA style): Sofroniadou, S., Revela, I., Smirloglou, D., Makriniotou, I., Zerbala, S., Kouloubinis, A., ... Iatrou, C. (2012). Linezolid versus Vancomycin Antibiotic Lock Solution for the Prevention of Nontunneled Catheter-relatedRead MoreCritique: Quantitative Research and Black Males980 Words   |  4 PagesCritique #1 Goffman, A. (2009). On the run: Wanted men in a Philadelphia Ghetto. American Sociological Association, 74(3), 339-357. After reading the article, it was clear that it was written to give insight on what really happens in black neighborhoods and how daily lives are affected. Goffman’s (2009) purpose is to show that, â€Å"Although recent increases in imprisonment are concentrated in poor Black communities, we know little about how daily life within these neighborhoods is affected† (pRead MoreQuantitative Research Publication Critique. The Perceptions1587 Words   |  7 PagesQuantitative Research Publication Critique The perceptions of being restrained for some intensive care unit (ICU) patients, may not be memorable, but for others, the experience can be traumatic (Clukey, Weyant, Roberts, Henderson, 2014). Historically, patients were primarily restrained as a safety precaution or to prevent inadvertent tube and device removals (Zun, 2005). Hevener, Rickabaugh, and Marsh (2016) conducted a quantitative study centered on reducing the use of restraints by incorporatingRead MoreResearch Critique Part 2 Quantitative Study845 Words   |  4 PagesCritical Analysis of a Quantitative Study Introduction Research analyzing is a process in which a research undergoes a careful examination for its strength and weakness. Analyzing a research gives the nurse a chance to know the credibility of the study, its findings to see the evidence base for practice or utilization or application of the findings into the care practice. This paper is about analysis of a research conducted in relation to wound care in primary health care. This research tookRead MoreQuantitative Critique On Female Sex Work And International Sport Events1532 Words   |  7 PagesQuantitative Critique on Female Sex Work and International Sport Events This paper is a quantitative critique on the article Female sex work and international sports events- no major changes in demand or supply of paid sex during the 2010 Soccer World Cup: a cross-sectional study, written by Marlise Richter et al. The article goes into detail on whether or not there is a true increase in the supply and demand of sex workers during the elicit 2010 Soccer World Cup that was held in South Africa (RitcherRead MoreQuantitative Critique Essay1200 Words   |  5 PagesRunning head: QUANTITATIVE RESEARCH CRITIQUE 1 Quantitative Research Critique By Elisabeth Bryant A Paper Submitted in partial fulfillment of the requirements for NU 533 Advanced Nursing Research University of South Alabama College of Nursing Spring 2011 QUANTITATIVE CRITIQUE 2 Quantitative Research Critique This is a critique of the quantitative research article titled Influence of Obesity and Type 2 Diabetes on Gluconeogenesis and Glucose Output in Humans studied by Amelia GastaldelliRead MoreQuantitative Research Critique1540 Words   |  7 PagesThis critique reviewed a quantitative study based upon palliative care and how it met emotional or spiritual needs of the families of patients with serious illnesses. The critique used eight criteria to analyze the quantitative study. The criteria include the identification of the problem, the determination of the purpose of the study, the review of the literature, the selection of the sample size and the research design, methods for collecting the data, the analysis of the data, study findings asRead MoreQuantitative Article Critique1774 Words   |  8 PagesQuantitative Article Critique Preface This paper is an academic critique of the article written by Yin-Kum Law (2008) titled The role of attribution beliefs, motivation and strategy use in Chinese fifth-graders’ reading comprehension found in Routledge Taylor amp; Francis Group Educational Research Journal. This article will be broken down by section, with each segment being independently evaluated. This paper is a critique of several different aspects of the research study including: data collection

Friday, December 13, 2019

Theo 104 Free Essays

Ivory Russell April 15, 2012 Theo 104 It seems as though in today’s age and time that Satan’s existence is more real and prevalent not only among society, but among Christians, as well. But, it isn’t the talk of Satan that is alarming so much as the type of attention and talk that he is receiving. Our modern day society has transformed him from being the evil, factual being that we know him as into a sinister, more humors fictional character used to make ‘great’ movies and entertainment. We will write a custom essay sample on Theo 104 or any similar topic only for you Order Now Producers are making a living out of Satan’s character. One of the most well known movies depicting this is Little Nicky. It depicts Satan preparing to retire from ruling Hell and trying to decide which of his three sons will take over the throne. But, when Satan decides to go ahead and keep the throne two of his children leave Hell to create their own version of Hell on earth; landing in New York City these two brother possess the political leaders of the city, freeze the gates of Hell to keep souls from going to their father, and create chaos among the mortals if New York. The movie ends with Satan’s youngest son, Nicky, saving the day, and defeating his brothers so that all of the souls, once again, can return to Satan himself. This movie is considered a comedy and opened at #2 in the North American box office. As disturbing as the film industry’s portrayal of Satan may be, it isn’t too surprising to me. What I find to be surprising, but even more so frightening, is the fact that ‘Christians’ are falling into this same trap. There are a few Christians who will speak out against such media and portrayal, but the majority will sit silently amongst themselves and simply just ‘not watch such things. But even still, there are Christians who actually believe Satan to be fictitious. In 2009, Barna done a survey indicating that 6 out of 10 Christians believe Satan to be a symbol of evil rather than a living being. That is 6 out of 10 too many! But, what is the real nature of Satan? Is he really just a symbol of evil and a fictitious being? Do today’s society and film producers know something that we, as Christians, do not? The Bible says, ‘How are thou fallen from heaven, O Lucifer, son of the morning! How are thou cut down to the ground, who didst weaken the nations! Isaiah 14:12 God’s word very clearly identifies Satan as being a real being. Not a fictitious character, but rather a real, living being capable of speaking and deceiving. Satan was originally in Heaven, created as an angel. He was living with God, until pride entered into his heart and he schemed to become like God. ‘I will ascend above the heights of the clouds; I will be like the most High. ’ Isaiah 14:14 Because of the sin of pride, and because there is no room for sin in Heaven, he was kicked out along with those who followed and rebelled with him. Yet thou shalt be brought down to hell, to the sides of the pit. ’ Isaiah 14:15 Surely, if Satan were fictitious God would not have described h im as a real being capable of making real decisions resulting in real consequences. Satan is not only an ‘angel gone bad,’ but a being capable of knowing, learning, deceiving, and twisting the word of God. Though evil, he is intelligent. This is supported through his ability to memorize Scripture, and twist it to what he wants it to mean. He was even able to use his knowledge of God to tempt Eve in the Garden. ‘†¦And he said unto the woman, Yea, hath God said, Ye shall not eat of every tree of the garden?†¦ God hath said, ye shall not eat of it, neither shall ye touch it. And the serpent said unto the woman, Ye shall not surely die:’ Genesis 3:1-4 Satan not only is capable of knowing what God’s word says, but is capable and will do all that he can to twist it and lead you astray. Satan is an imitator of God. His desire to be as God is what caused him to be kicked out of Heaven. Though Satan has failed in his efforts to be like God, and though he knows he will never win against God, he still tries. You can look all around the world today and see evidence of Satan’s imitations. Men have allowed themselves to be open to such duplications that they no longer see them as Satanic or evil, but as a religion of their own. In Satan’s quest to be like God he has influenced men to the point that they have constructed their own church for him and mocked the Christian bible with their very own Satanic ‘bible. ’ Satan has even produced his own versions of prophets. But, unlike God’s prophets, these ‘prophets’ will create confusion among people, teach them false doctrines, and bring them false hopes. ‘But there were false prophets also among the people, even as there shall be false teachers among you, who privily shall bring in damnable heresies, even denying the Lord that brought them, and bring upon themselves swift destruction. And many shall follow their pernicious ways; by reason of whom the way of truth shall be evil spoken of. ’ 2 Peter 2:1-2 The Bible so unmistakably reveals Satan as a true being. Satan is real just as Christ, Himself, is real. He not only is the symbol if all things evil, but is the author of all things evil. But, if Satan is real why are Christians having so many doubts of his existence? And, if Satan is evil why are producers portraying him as something so completely different? The answers to these questions lay in the fact that Satan has done what he does best†¦deceive! ‘Be sober, be vigilant; because yours adversary the devil, as a roaring lion, walketh about, seeking whom he may devour. 1 Peter 5:8 By deceiving the nations, Satan is trying his best to defeat God. Satan thinks that by creating false doctrines and providing artificial ‘salvation’ he is keeping souls from coming to Christ. And though his deception is keeping souls from coming to Christ he is still the one who is defeated. The fact that the media is trying to portray Satan as something not to be feared, and the fact that so many Christians are being deceived, believers in Christ should be taking a stand; a stand against Satan and a stand against false doctrines. Because, ‘apart from total dependence upon God, we cannot win the victory over the devil. ’ How to cite Theo 104, Papers

Thursday, December 5, 2019

Communication Strategies Of Nestle †Free Samples for Students

Question: Discuss about the Communication Strategies Of Nestle Company. Answer: Brief introduction Nestle is one of the multinational company that deals in the industry of consumer products where its focused mainly on packaged food products. This company does the manufacturing and marketing of different food products (Nestle, 2017). Some of its product line includes bottled water, milk, chocolate, coffee, creamer, confectionaries, food for pets and food seasoning. This company has been in existence for many years and a lot has changed regarding its business strategy. The company communication strategies have also changed with time accommodating the changes that come with technology. Such flexibility in doing business has seen nestle company being ranked as the largest food company in the world. The company has itself been causing the changes that stakeholders have seen as well as being in the forefront of creating habits and trends that are new (Chaudhary, 2009). The arrival of digital media is believed to be among the greatest changes that impacted positively on Nestls business o perations. Background information Nestle company was founded in 1866 and has since been ranked as the largest beverage and food company globally. This was as a result of Henry Nestls search for alternatives that are healthy and economical when it comes to breastfeeding where some mothers were not able to breastfeed their children (Smith, 2015). At inception the company used to sell cereals for infants only however they quickly changed and diversified so as to accommodate a different number of products under their brand such as yoghurt, coffee, water, chocolate and foods that are frozen. The company has employees from close to 70 countries and employs a total of close to 250,000 people per country in which it has its presence. The country has since reached a global audience that is very impressive and this is through their efforts as well as having joint ventures with companies like coca cola. The success of this company is mostly driven by innovations in products and business acquisitions (Renner and Ringquist, 2016). The company also plays key roles in todays nutrition and this is driven by its great desire to grow and diversify in business. For all the years that the company has been in operation its priority has always been to give its consumers products that are relevant and reach them in their places so as to meet their needs throughout their lives. Non-electronic communication methods and practices used by nestle to engage its stakeholders Nestle company always works towards ensuring that the value they create is sustainable and long term by offering their consumers foods and beverages that are healthier and tastier. Therefore the company lays much emphasis on their marketing strategies (Strauss, et al., 2006). Nestle is aware that any form of communication has to follow set principles so as to ensure the consumers trust in their brands is gained and maintained as well. The company has regularly participated in educational programs related to health and wellness upon request by institutions administration. Its through such events that they are able to market their brands to the right customers who in most cases are caregivers to children under the age of 6 years as well as those individuals interested in their other products. Nestle has often organized seminars with institutions especially schools to enlighten them on the importance of their products (Ukman, 2012). For example the company in recent times carried out a study with university of California to enlighten the stakeholders on the importance of drinking water on the attention and memory of children. In such forums the company is able to sell their brand of water to the clients in attendance. This company also works with retailers and those providing food services in ensuring environments which favor good diets and lifestyles are promoted. Having a huge employee base the company has mastered the art of engaging with its staff non electronically through conducting surveys like one dubbed Nestle and I which is made up of six questions that asses peoples feelings about the company treatment of them (Erickson, 2008). The culture and quality survey also targets close to 63,000 employees which has ensured the quality of their business is felt globally. Nestle conducts convening like in March 2016 the company foresaw the congregation of 30 scientists, consumers, health practitioners and policymakers at the European parliament situated in Brussels and the conference was dubbed healthier portions for a healthier diet. Its through such conferences that the company is able to market its brand and the business agendas it has. The convening also ensures levels of trust are increased and mutual respect earned as well. For example in the year 2016 march 30-31 there was a nestle and stakeholders convening in Geneva Switzerland where 64 stakeholders came together (CB Insights, 2016). The delegates were invited to contribute on their perspective regarding Nestls CSV performance and commitments and it was a good opportunity as well to explore the role played by nestle when it comes to ensuring there is a collective action of supporting UNs sustainable development goals. Key electronic media and communication strategies used by the company Nestle company believes that when they communicate effectively with their stakeholders then a responsible business behavior is created. Therefore its stakeholder engagement is the basis of ensuring shared values is created (Turban et al., 2006). Using electronic means for communication has enabled the company to easily identify issues that are emerging, have its responses in shape and improving its performance. Many topics regarding health, nutrition, overall wellness and education are widely discussed and shared on Nestls social media platforms. The corporate website created by the company has a lot of information on the principles, policies and activities of the organization (Bonney et al., 2007). By going through the content available on the websites the stakeholders can make recommendations on what to improve on. For instance the company has dedicated some of its websites to the cocoa plan which is used to consolidate the initiative details in a way that is easy to read and also understandable. Through this platform the company has been able to expand on its collaborations with Red Cross and fair labor association societies which have enabled it to easily fight illegal practices related to labor. Other nestle websites include NESLAC and MAGGIE . Nestle has taken advantage of search engines to deliver its contents to some of the sites that are ranked top in business. Being ranked top in the search engine gives it more exposure to its users who are in most cases directed towards this top ranking site (Nestl, 2017). Through this search engines the company has been able to promote its brand and it has won some awards out of this like Asian marketing effectiveness awards of 2007 in the kick start category of NESCAFE. The company has also used social media sites like twitter, LinkedIn, face book and DAT to ensure effective engagement with its employees and customers. Its focus on social media strategies is very strong. Through social media the company has been able to enforce leadership, innovation and marketing potentials. For the company to be able to drive supply chains and costs beyond marketing the company has laid much focus on transforming its operations. To just indicate the enormous presence of nestle on social media platforms , nestle Philippines has online properties close to 64 in number among them being twitter, face book, websites, Instagram feeds, blogs and YouTube channels (Nestl, 2017). The company has between 240 and 250 million online followers globally. The digital acceleration team of nestle has currently been replicated in 9 global markets among them being U.S, India, Middle East and china. The company is also putting more time and resources on digital advertising. SWOT analysis for nestle company Strengths The company has unmatched development and research capability. This in comparison with other companies like Coca-Cola nestle does well and spends a lot of funds on this sector. This has given it a competitive advantage that has long term success over its competitors. The company has a geographic presence that is strong and with diverse sources of revenue. This is unlike some of its rivals like PepsiCo which has more investments in the US alone and therefore incase of any marketing fluctuations in this region they suffer huge losses. Nestle tries to balance its geographical presence (Interbrand, 2017). Its brand portfolio and products are unrivaled. Its wide portfolio and variance in products enables it to satisfy its customer needs with ease and less competition. Sustainability efforts for the environment-the company has initiatives in place which work towards reducing waste and keeping environment clean. The company owns some of the brands that are recognized globally-this enables it to attract customers with a lot of ease (Grunert et al., 2008). Weaknesses The company has for a long time been criticized for using a lot of water, selling food that is contaminated, having an anti-unionism character, practicing forced child labor and using some practices that are unethical. The uncontrolled water usage was reported in California recently. Such negative publicities can easily damage the reputation of their brand and lose the trust and confidence from their consumers (Beverage Marketing Corporation, 2016). Recalls of contaminated foods- the company has had to recall some of its contaminated food products that were already in the market. For instance in the year 2014 37,000 tons of magi noodles were recalled by the company. Such activities affect the companys image. Opportunities Labeling that is clear and accurate to indicate any presence of harmful products. The company can improve transparency in the sourcing of materials. The company has resources to source materials from farms and plantations that are sustainable and of good reputation. Increasing investments in food and beverage start ups to counteract competition that may come up due to the mushrooming of many small food startups (Alexa Internet, 2010). Ensuring the ready to drink tea and coffee markets are grown and well developed. This is an area that the company has no ventured into well and its an opportunity not to be assumed. Threats Poor quality of water as well as its scarcity-the scarcity and poor quality of water threatens the production of its products since most of the productions require water. This has even been worsened by the critics from the public where the company is accused of exhausting water resources from the neighboring communities (Ng, 2015). Increase in the competition from other food and beverage industries. Its very hard for nestle to compete in the future because of the many beverage startup businesses coming up. Weather disasters are likely to raise the price of coffee beans and since coffee generates about 10% of the total sales made by the company it means more investments to cushion the expected high prices of coffee. Findings From the SWOT analysis its seen that nestle has a lot to work on especially in maintaining its brand image. There is a lot of competition coming up and it has to be prepared well enough on how to counteract such startup competitions. However the company can capitalize on its strengths to cushion itself against the criticisms, threats and any negative impacts on its business. In all its marketing strategies the main goal should be protecting the image of the company so that it does not lose its customer base. Communication practices of the companys 2 main competitors (Procter and Gamble and Unilever companies) These two companies are the main competitors in the food and beverage industry. Procter and Gamble Company To remain connected with its clients P G company staff has always been on the go and they work from wherever they are to meet the needs of the customers. The company believes communication makes them to remain connected (Charlesworth, 2009). This has been critical in ensuring innovation and success in the market is fostered. The company has therefore pursued the borderless network to remain relevant in the business world. The company has simplified its connections through investing in the use of email communications, telephone use and organizing physical meetings. P and G had for long time used video conferencing for communication but following repeated video link failures and poor quality of audio the company had to change strategy regarding this form of communication (Thibodeau, 2010). To solve this issue the company collaborated with Cisco Company which contracted the business of installing video collaboration studios in 26 countries where P and G had its operations (Forbes, 2017). This video communication has ensured P and G has good experiences with its employees and relevant clients through face to face conferencing despite the geographical distances. The decision making time has also been reduced by this initiative. Unilever Company Unilever has invested a lot in use of electronic sources for communication and it uses a people centric approach where in this approach the needs of clients are given first priority. This is because in todays business world the product consumers are the ones in charge of the content they want to consume on social media sites. The company has created partnerships that are global with online firms like face book, Google and twitter (Alexa Internet, 2010). The media strategy for Unilever has been changed to an Omni-channel world where the company has had plans that have a media-neutral basis. It starts off from an insight that is creative and has a target audience and its from this that a target audience is built. Its engagement with stakeholders begins off from the audience i.e. to ensure awareness message is driven home and then they determine the best way their audience can be reached. The company has been in the forefront of taking advantage of technology start ups. It is always ahead when it comes to the beta-testing of the new ideas on board (Blomback and Wigren, 2009). Most of these startups aim at improving communication between businesses and their shareholders and therefore it means if the company takes up the start up ideas its engagement with the stakeholders is likely to grow. Suggestions and recommendations for how the company can improve its communication Nestle company is doing regarding non electronic and electronic communication strategies with its shareholders. However there is always room for improvement for betterment of service and product delivery, this is because the world of business is constantly changing and revolving and therefore one has to be quick in making necessary adjustments on communication strategies. However a lot of emphasis has to be laid on e-communication considering that this is a multinational company. The company therefore needs some good understanding of the e-commucation and marketing strategies and this will in return ensure the effects of achieving their products are felt far and wide. This will then ensure the best returns on investments are produced. For the company to stay competitive and remain strong in the food and beverage industry it has to apply strategies that are appropriate in relation to the urgent needs. The communication strategies chosen by the company are supposed to be in compatible with the trending fad of the market as well as very creative. This enables the company to be better and also get more opportunities compared to their rivals. For instance the company can transmit any emails relating to the services and products directly and instantly to the consumers using just a mouse click. It should also embrace email advertising which is very convenient and faster compared to the normal offline postage of letters. References Alexa Internet, (2010). Nestle Malaysia Berhad. [Online]. Retrieved on May 25, 2017 from https://www.alexa.com/siteinfo/nestle.com.my#. Alexa Internet, (2010). Unilever-static Version. [Online] Retrieved on May 25, 2017 from https://www.alexa.com/siteinfo/unilever.com.my. Beverage Marketing Corporation (2016). Press Release: The U.S. Liquid Refreshment Beverage Marketing Accelerated in 2015, Reports Beverage Marketing Corporation. Available at https://www.beveragemarketing.com/news-detail.asp?id=335 Accessed 6th January, 2017. Blomback, A., Wigren, C. (2009). Challenging the importance of size as determinant for CSR activites. International Journal Of Management Of Environment Quality, 20( 3), 255-270, Retrieved From Emerald database. Bonney L, Clark R, Collins R, Fearne A. (2007). From serendipity to sustainable competitive advantage: I nsights from Houston's Farm and their journey of co-innovation. Supply Chain Manage Int J 12:3959. CB Insights (2016). The Periodic Table of Food Tech. Available at:https://www.cbinsights.com/blog/periodic-table-food-tech-startups/ Accessed May 25, 2017. Charlesworth, A.(2009). Internet marketing: a practical approach. Slovenia: Butterworth- Heinemann. Chaudhary, N. K. (2009). Facilitators bottlenecks of corporate social responsibility. The Indian Journal of Industrial Relations, 44(3), 387-393. Erickson P. 2008. Partnering for innovation. Food Technol 62(1):324, 37. Forbes (2017). The Worlds Most Valuable Brands. Available at https://www.forbes.com/powerful-brands/ Accessed May 25, 2017. Grunert KG, Jensen BB, Sonne A-M, Bruns K, Byrne DV, Clausen C, Friis A, Holm L, Hyldig G, Kristensen NH, Lettl C, Scholderer J. (2008). User-oriented innovation in the food sector: relevant streamsof research and an agenda for future work. Trends Food Sci Technol 19:590602. Interbrand (2017). Best Global Brands 2016. Available at: https://interbrand.com/best-brands/best-global-brands/2016/ranking/ Accessed May 25, 2017. Nestl (2017). Annual report 2015. Available at: https://www.nestle.com/asset-library/documents/library/documents/annual_reports/2015-annual-review-en.pdf Accessed May 25, 2017. Nestl (2017). Brands. Available at: https://www.nestle.com/brands Accessed 6th January, 2017. Ng, S. (2015). PG to Shed More Than Half Its Brands. WSJ. Retrieved 18 November 2015, from https://www.wsj.com/articles/procter-gamble-posts-higher-profit-on-cost-cutting- 1406892304. Renner, B. and Ringquist, J. (2016). Consumer Trends in The Food Industry. Available at:https://www2.deloitte.com/us/en/pages/consumer-business/articles/us-food-industry- consumer-trends-report.html Accessed May 25, 2017. Smith, S. E. (2015). 5 shocking scandals that prove its time to boycott Nestl. Available at https://www.dailydot.com/via/nestle-california-bottled-water/ Accessed May 25, 2017. Strauss, J., El-Ansary, A. and Frost, R. (2006). E-marketing. 4th ed. United States of America:Pearson Prentice Hall. Thibodeau, P. (2010) Outsourcing Deal Gives PG Clout with HP Execs, ComputerWorld. March 22, 2010, p.12 Turban, E., King, D., Viehland, D. and Lee, J. (2006). Electronic Commerce A Managerial Perspective. 4th ed., United States of America: Pearson Prentice Hall. Ukman, L. (2012, January 9). Procter Gamble Understands The Value Of Cause Marketing BetterThan Anyone. Retrieved November 15, 2015, from https://www.sponsorship.com/About- IEG/Sponsorship-Blogs/Lesa-Ukman/January-2012/Procter---Gamble-Understands-The-Value-Of-Cause-Ma.aspx.